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Interactive Discovery — ThePeoplesAdvertiser · Swipe to Build Your Site
Market Rate:$9,500Your Rate:$2,500
Discovery Build — ThePeoplesAdvertiser

Let's Build Your Advertising Platform.

29,000 followers. 2 million weekly impressions. A $6-per-post model ready to scale. In the next few minutes you'll pick your colors, choose features, and see your site come together — then decide how you want to move forward.

Swipe or click arrows to navigate

Step 1 of 17

First — who's building today?

This helps us personalize your build summary and contract.

Step 2 of 17

Pick Your Colors

Choose three. The preview updates live.

ThePeoplesAdvertiser

Live preview of your brand palette

Step 3 of 17

Pick Your Style

🌙 Dark & Bold

High contrast. Cinematic.

☀️ Clean & Bright

Professional. Easy to read.

📰 Editorial

News-style. Authoritative.

🎬 Cinematic

Full-width video. Immersive.

Home Page Preview

ThePeoplesAdvertiser

Veteran-Owned Media · Mobile LED Advertising · 2M+ Weekly Impressions

0
Followers
0
Impressions/Week
$6
Per Post
0
Posts/Day
Campaign LED Truck OOH
Your Truck

Your Truck. Their Ad.

Interactive preview — advertisers see their creative on your mobile LED truck.

Sponsor Athlete Section

Team Suthern Bell

Showcase sponsored athletes with embedded Instagram, stats, and sponsorship inquiry forms.

Multiple athletes, their own pages, social feeds, and sponsor inquiry forms.

Step 5 of 17

How Big Is the Machine?

We need to know the volume so the platform can handle it.

Posts you publish per day15
Advertisers you want per month10
Your rate per sponsored post$6
Step 6 of 17

How Do Advertisers Buy From You Today?

No wrong answer — this tells us what to automate.

💬
DMs Only
They message me and we figure it out
📧
Email
They email me, I send details back
📞
Phone
Old school — they call, we talk
🎯
I Pitch Every One
Nobody comes to me — I go find them
Step 7 of 17

Who's Watching?

Pick all that apply — this shapes the sell sheet and site structure.

🏢
Business Owners
Local businesses, real estate, services
🇺🇸
Political / News
Political figures, advocacy, media
🏙️
Local Community
Your city, your neighborhood
🌎
National Audience
Followers from across the country
Step 8 of 17

You've Got $10,000 in Fake Money.

Spend it on what matters most. Whatever gets the budget, we build first.

Remaining$10,000
🛒 Self-serve checkout$0
📊 Sell sheet / rate card$0
🤖 Content automation$0
🎨 Brand design & visuals$0
🔍 Google & AI search$0
📡 Social media presence$0
Step 9 of 17

Would You Rather...

Pick one from each pair — there's no wrong answer.

🛒
Customers buy without asking
Self-serve checkout, no DMs
VS
You approve every order first
They request, you greenlight
📤
They upload their own content
Image, copy, link — all them
VS
🎨
You create every post yourself
Your voice, your style, always
📄
One killer page — does everything
Rate card, checkout, bio, done
VS
📑
Multi-page site with sections
Home, rate card, about, contact
Step 10 of 17

How Do You Feel About These?

🔥 = Need it   😐 = Maybe   ❌ = Skip it

Customer testimonials section
Social proof from people who've worked with you
Booking / scheduling calendar
Customers pick their own time slot
Live analytics dashboard
Show your reach updating in real time
Work / campaign gallery
Showcase your best projects and results
Content archive / blog
Searchable history of your best content
Email list signup
Build a list of potential customers
Step 11 of 17

Choose Your Features

Toggle what you want. Watch the market rate climb — then see what you actually pay.

Core Build (Included)
$3,500
$1,200
$1,500
$3,000
Content Sections
$1,500
$1,200
$800
$1,200
$500
AI & Search
$1,000
$2,000
$500
Technical
$300
$500
$800
$500
$200
$300
$250
$400
Deliverables
$2,000
$400

Typical Agency Cost

$9,500

Your IECAN Rate

$2,500
Step 12 of 17

What Does This Actually Make You?

Plug in your numbers — this is real math, not hype.

Revenue from this site
$3,600
over 12 months
Site pays for itself in ~8 months

These are projections, not promises. Results depend on your content, your market, and how hard you push.

Step 13 of 17

Your Build Summary

NameDerrick Bell Sr.
BusinessThePeoplesAdvertiser
Colors#4C1D95 / #3B82F6 / #A78BFA
StyleDark & Bold
IECAN Discovery Client Rate — Locked In

Agency Market Rate

$11,400

You Pay

$2,500
That's $8,900 in value — every feature, one flat rate

Same features. Same quality. No templates, no lock-in, no monthly platform fees. You own every file.

Step 15 of 17

Contract & Payment

1. Parties

This Agreement is between IECAN LLC ("Developer"), organized under the laws of Idaho, principal place of business in Rathdrum, Idaho 83858, and the Client identified in the build summary above.

2. Scope of Work

Developer will build a custom, hand-coded website as specified in the build summary. The deliverable includes all pages, features, and integrations selected during this discovery process. Items not explicitly listed are not included without a written change order and revised pricing.

3. Payment Terms

Full payment of $2,500 is due before development begins. The $1,000 Discovery Build fee is credited 100% toward the $2,500 project cost. All payments processed through Stripe. Completed work is non-refundable. Unpaid balances accrue interest at 1.5% per month after a 15-day grace period.

4. Intellectual Property

(a) Developer retains all right, title, and interest in pre-existing intellectual property, including website architectures, code frameworks, and proprietary methodologies ("Developer IP"). (b) Upon full payment, Developer grants Client a perpetual, non-exclusive, non-transferable license to use, display, and modify the Deliverables for Client's own business purposes. Client may not resell, redistribute, or sublicense. (c) Upon full payment, Developer will deliver all source files (HTML, CSS, JavaScript, images, configuration files). Client may host on any platform.

5. Client Responsibilities

Client will provide all content (text, images, video, logos) within 10 business days of project start. Client is solely responsible for the accuracy, legality, and licensing of all content provided — including Instagram embeds, YouTube videos, photography, and advertising claims. Late delivery extends the timeline proportionally.

6. Third-Party Content & Embeds

Any third-party content embedded on the site (Instagram, YouTube, social media feeds) must be content the Client owns or has written permission to use. Client warrants they hold all necessary rights and licenses. Client indemnifies Developer against any claims arising from third-party content. Developer has no liability for the performance, availability, or changes to any third-party product or service.

7. Revisions

Two (2) rounds of revisions are included per deliverable. A "round" is one consolidated set of feedback delivered in writing. Additional rounds billed at $150/hour. Revisions requested after approval (or after 10 business days of no response = deemed acceptance) are billed separately.

8. Timeline

Discovery Build delivered within 7 business days. Full site build estimated at 14-21 business days from receipt of all content and final payment. Timelines are estimates and depend on timely client feedback. Developer prioritizes fast turnaround but does not guarantee specific delivery dates.

9. Limitation of Liability

Developer's total aggregate liability shall not exceed the total fees paid by Client under this Agreement. Developer shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, business interruption, or consequential damages regardless of cause or duration.

10. No Guarantee of Results

Developer does not represent, warrant, or guarantee any specific results or outcomes — including website traffic, lead volume, lead quality, conversions, advertising revenue, social media growth, search rankings, AI-engine citations, or business profits. Any projections, estimates, or examples discussed are expressions of opinion only and are not guarantees. Results vary based on market conditions, client content, industry competition, and factors outside Developer's control.

11. Stripe & Payment Processing

Client's relationship with Stripe (fees, terms, disputes, chargebacks) is solely between Client and Stripe. Developer is not responsible for payment processing, transaction fees, or Stripe account status.

12. AI Tools Disclosure

Developer may use AI tools (including but not limited to Runway, Claude, and generative AI platforms) in creation of design assets, copy, and media. Developer does not control and is not responsible for the output, accuracy, or continued operation of such AI tools. Client is responsible for reviewing and approving all content before publication.

13. Portfolio Rights

Developer reserves the right to display the finished website and project details in its portfolio, case studies, and marketing materials.

14. Termination

Either party may terminate with 30 days written notice. Work completed prior to termination is billed in full. Completed work is non-refundable.

15. Governing Law

This Agreement shall be governed by the laws of the State of Idaho. Any disputes shall be resolved through binding arbitration in Kootenai County, Idaho.

16. Compliance

Client and Client's designated principal is solely responsible for substantive compliance review of all website content prior to publication. Developer builds the technical framework, page structure, schema, forms, and disclaimer slots. Developer does not provide legal, regulatory, or compliance advice.

17. Analytics & Session Recording

This discovery experience uses analytics tools (Microsoft Clarity, Google Analytics) to record navigation, clicks, and preferences as you build your site specification. Input data you provide (name, email, color choices, feature selections) is captured incrementally and stored securely. By checking the agreement box below, you consent to this data collection. Payment information is processed by Stripe and is not recorded or stored by Developer's analytics tools.

Results vary. IECAN does not guarantee specific search rankings, lead volumes, or revenue increases.

Best Value

$2,500

One-time · Full build

Start immediately

See It First

$1,000

Discovery Build

$1,000 credited toward full

Stripe secure checkout · Book a call first · 1-877-354-3226